Healthcare

The pandemic resulted in a significant increase in people's awareness of the importance of health and cleanliness. In addition to this, it caused a large spike in the need for health and hygiene products, which in turn created a massive market for those goods around the world. It was at this time that a fresh healthcare company made their debut on the market with their own brand of sanitizer.

 

Owing to the low entry barrier and constantly increasing demand, the company considered it a great opportunity to venture into the health and hygiene business. However, the company faced a huge challenge in differentiating its product in the market and creating effective marketing strategies to promote its brand. 

 

Objective: Define brand persona and identify channel marketing opportunities guided by a defined brand clinic. 

 

Growthsutra associated with the bootstrapped startup to help identify, ideate, and explore the perfect channel marketing strategy for the brand. However, to develop the right strategy, it was important to first help the brand identify, and define itself as a brand for the strategy's implementation to be effective. 

 

The team began by defining the brand persona and also analyzing the competitor lens and customer lens through primary and secondary research. This helped the team define various aspects of the brand, its product, and the ideal customer profile, recommending right from the brand value proposition to the packaging to the effective channels that could help in business development and customer acquisition.

 

Growthsutra Brand Clinic with all key stakeholders and an industry expert to discover and adopt a clear road map for brand voice, tone, personality, and colours. This also helped the team develop better product packaging that could be both distinguishable and relevant to the market. 

 

The marketing strategy and channels chosen for promoting the brand were led by in-depth market research and analysis of the best possible means of product promotion. 

 

Thanks to all of their hard work, Growthsutra's Brand Clinic was able to provide the new healthcare brand with a thorough plan for entering into the new market and expanding their reach through effective channel strategy.