Sustainability

A 14-year-old company that is providing sustainability consulting, carbon trading, and environmental advisory services has been doing exemplary work as a project originator and implementation partner. Its projects positively impacting the lives of more than 100k people and targeting 1 gigatonne of CO2 emissions reductions by 2030

 

The environmental sustainability sector, thanks to rising activism and awareness, is now focusing more than ever on tangible climate actions that drive real impact on the ground. The need for impact-driven climate projects has emerged. The brand has already been collaborating with local communities, governments, and industry stakeholders on projects that are not only reducing carbon emissions but also meeting UN Sustainable Development Goals as co-benefits. The founder of the company desired to have the business and marketing vision aligned with the changing trend and aspired to bring visibility to these projects that are driven by the purpose of making a real positive social and environmental impact.

 

Objective: Transforming the marketing and communication efforts of the brand to bring visibility to the positive social and environmental impact created by the brand.

 

Growthsutra Advisor worked with the company as an on-demand Chief Marketing Officer (CMO) to help the brand deal with these problems, fill in gaps, and create a comprehensive marketing strategy to refocus its marketing efforts in the right direction. The team worked on the project in three different phases: Build Phase, Launch Phase and Growth Phase deploying effective techniques to bring about a meaningful change in the company's value messaging, positioning, and strategic outreach.

 

Growthsutra identified the importance of beginning by defining a brand personality and brand literature to create a compelling Brand Identity that could help the company stand out in the environment and sustainability domain and bring emphasis to its projects. The team additionally worked on encyclopedic Value Messaging to accommodate and effectively convey the company's various capabilities and competencies. Along with that, we developed a Brand Playbook for the company to guide its future marketing and communication efforts.

 

Growthsutra also realigned the Brand positioning for the company to create an emphasis on the social and environmental projects and develop a Positioning strategy that ensures a distinguishable place for the brand in the sector.   

 

In the next phase of the project, we worked on rebuilding marketing assets that would guide the actions of the brand going forward and worked on an all-comprising Brand Kit for the company to redefine the visual identity of the brand. We further worked on the Brochures, Case Studies(Projects), Videos, Blogs and pitches to lead the offline and online content and communication for the brand. 

 

Growthsutra redesigned the redundant, content-heavy website of the company into a new-age, tech-compliant, performance driven website. In the process, we mapped the user journey to make the website content and design both effective and impactful while also being SEO friendly. 

 

As an on-demand CMO, we helped the brand in developing and implementing strategic outreach programs that resonate with their stakeholders, communities, and partners towards the accomplishment of a common goal related to climate action and facilitated the brand's growth journey. We help them get the most out of their participation in online and offline events so that they can reach their business goals.  

 

With the goal of making the brand a thought leader in its domain, we built campaigns to drive organic engagement on LinkedIn and Twitter through the brand's social media handles. In order to further improve the brand's reach, Growthsutra brought relevant influencers from the media on board, trained the executives, and also worked on developing meaningful associations for the company. 

 

Numbers

23X increase in Website Traffic 

10X increase in Brand impressions on social

Enabling the launch of strategic initiatives